This profile has not been claimed and data may not be accurate.
Founder55Current founder
70th percentile
Investor48Current investor
83rd percentile
Combined
2017 NBA MVP turned multi-company founder and lead investor in Varo and Poppi
Credibility
this founder typical founder (50th pct)
Traction · 86th percentile
- Founder of RW Digital, a programmatic media company with 15 employees, and Honor The Gift, a retail apparel brand with international presence.
- Led a $63M funding round into Varo Bank as the lead investor, demonstrating active capital deployment.
Relationship Matrix
Most Like You
Most Complimentary
Founder score
- 90%Probability of being accurate (90%)Current founder of multiple active companies including Russell Westbrook Enterprises, Eazewell, RW Digital, and Honor The Gift.
- 85%Probability of being accurate (85%)Led a $63M funding round into Varo Bank as the lead investor, demonstrating active capital deployment.
- 80%Probability of being accurate (80%)Founder of RW Digital, a programmatic media company with 15 employees, and Honor The Gift, a retail apparel brand with international presence.
- 75%Probability of being accurate (75%)Co-founded Eazewell alongside at least one other co-founder, confirming a co-founder relationship.
Investor score
- 88%Probability of being accurate (88%)Publicly identified as an angel investor across multiple sources including CB Insights and Tracxn, with investments spanning consumer, health, and tech sectors.
- 85%Probability of being accurate (85%)Russell Westbrook has made 7 confirmed investments according to CB Insights, including Little Kitchen Academy, Genies, HyperIce, Wheeler Bio, Poppi, Varo Bank, and Echo Investment Capital.
- 75%Probability of being accurate (75%)Russell Westbrook Enterprises led a $13.5M Series A2 round into Poppi and participated in Wheeler Bio's $35M Series A-II, representing at least $48.5M in disclosed capital deployed.
- 70%Probability of being accurate (70%)Portfolio exit: Poppi was acquired (value undisclosed), representing a successful exit from the portfolio.
- 60%Probability of being accurate (60%)Investing activity traceable to at least 2008 (NBA career start) with documented investments beginning around 2016, representing approximately 7 years of active investing experience.
What you likely need
You'd get the most out of Festival events that bridge your athlete-investor identity with serious institutional credibility — dinners and roundtables where you can formalize RWE's investment thesis alongside other athlete-founders who've made the leap to structured funds. Events connecting you to health-tech and insurtech investors for Eazewell, and sessions with global streetwear and DTC operators for Honor The Gift, would directly accelerate your highest-leverage priorities right now.
Would you attend these IRL Festival events?
We will tune and customize your Founder Festival experience to make sure you get invited to the events that would be most valuable to you.
- fundraisingA dinner with athlete-investors who've formalized funds — including principals from Thirty Five Ventures and Courtside Ventures — to compare notes on structuring a micro-VC or family office and attracting institutional LPs to RWE
- fundraisingA seed and Series A fundraising roundtable for founders in the AI-powered health-tech and insurtech space, where you can pitch Eazewell's TechCrunch-covered funeral planning platform directly to investors actively writing checks in death-care and end-of-life fintech
- introsA closed-door deal flow swap dinner with athlete-investors from Thirty Five Ventures, Courtside Ventures, and adjacent networks to co-invest in consumer and sports-tech and build a recurring syndicate pipeline alongside RWE
- positioningA tactical workshop with founders and operators who've built high-signal public portfolio pages — modeled on Precursor Ventures and Backstage Capital — to help you craft RWE's investment thesis page and attract inbound deal flow
- hiringA dinner with CMOs and agency leads from brands actively targeting diverse multicultural audiences — think Beats, Nike, and mid-market DTC — to unlock programmatic media partnerships that accelerate RW Digital's 29% YoY growth trajectory
- positioningA roundtable with global streetwear operators and DTC e-commerce founders who've expanded into Europe — including alumni from Fear of God, Madhappy, and Represent — to map distributor relationships and a direct-to-consumer launch strategy for Honor The Gift
- wellbeingA small, off-the-record dinner for post-career athlete-founders navigating the mental and operational demands of running multiple ventures simultaneously, with structured conversation around building personal advisory support systems and sustainable downtime