This profile has not been claimed and data may not be accurate.
62nd percentile
Investigative journalist and founder-CEO of nonprofit newsroom WhoWhatWhy
Credibility
GTM / Distribution · 69th percentile
- whowhatwhy.org ranks #56,133 on the Majestic Million (global domain prominence).
Relationship Matrix
Most Complimentary
Founder score
- 95%Probability of being accurate (95%)whowhatwhy.org ranks #56,133 on the Majestic Million (global domain prominence).
- 95%Probability of being accurate (95%)Current founder and CEO of WhoWhatWhy, a nonprofit investigative news organization.
- 95%Probability of being accurate (95%)Wikipedia page exists for Russ Baker as an American author and investigative journalist.
- 90%Probability of being accurate (90%)Google Knowledge Graph maintains a knowledge panel for Russ Baker as an author.
- 80%Probability of being accurate (80%)Best-selling author of 'Family of Secrets,' a political biography of the Bush family — domain expertise in investigative journalism.
What you likely need
You're a long-tenured investigative journalist and the founder/CEO of WhoWhatWhy, so the most valuable Festival events for you bring you closer to fellow nonprofit-media founders, investigative reporters, and funders of independent journalism. Lean toward small dinners and roundtables where you can swap notes on sustaining a 20-year-old newsroom, develop new revenue streams, and strengthen your editorial bench.
Would you attend these IRL Festival events?
We will tune and customize your Founder Festival experience to make sure you get invited to the events that would be most valuable to you.
- introsA small dinner with founders of other nonprofit investigative newsrooms (ProPublica, The Intercept, The Markup alumni) to compare sustainability playbooks.
- fundraisingA roundtable with program officers from journalism-focused foundations (Knight, MacArthur, Ford) to pressure-test WhoWhatWhy's next grant cycle.
- positioningA Substack creator happy hour for paid-newsletter operators to sharpen your 'Going Deep with Russ Baker' growth and monetization.
- positioningAn author-platform workshop with other tier-1 nonfiction authors on turning a book like 'Family of Secrets' into a long-running media franchise.
- hiringAn office hours with veteran investigative editors (IRE network) to recruit a deputy editor and build out WhoWhatWhy's reporting bench.
- introsA Columbia Journalism School alumni night in NYC to deepen your editorial and source network.
- wellbeingA small dinner for two-decade newsroom founders on avoiding burnout while running a mission-driven outlet.